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About B.W.C

For more than three decades, Beauty Without Cruelty has been dedicated to a business philosophy that advances animal welfare. We have stood consistently against animal testing and pioneered a powerful, ethical standard that could eliminate animal testing for cosmetic purposes on a global scale.

BWC and Animal Rights

On September 27th, 1976, BWC adopted a strong and meaningful criteria of "no animal testing", known as the Fixed Cut-Off Date Policy. This means BWC rejects the use of all new ingredient developed after this date, as it is estimated that 80% of animal testing for cosmetics is performed to bring newly-invented ingredients to market. Though many products today boast of "no animal testing," often this refers only to the finished formula, and not the ingredients. Some cosmetic companies have adopted a Sliding Five-Year Policy, not using a new ingredient for five years. But this only delays the use of a tested ingredient and does not prevent animal cruelty. If the Fixed Cut-Off Date Policy was adopted by all cosmetic companies, the ingredient manufacturers and testing facilities would be forced to use only safe and reliable, non-animal tests. This is Beauty Without Cruelty's goal.


BWC's Shampoo Organic Aromatherapy Moisture Plus 16 fl oz
BWC's Shampoo Rosemary Mint Tea Tree 16 fl oz
BWC's Shampoo Volume Plus for Fine Hair 16 fl oz
BWC's Shampoo Lavender Highland 16 fl oz
BWC's Conditioner Leave-In Revitalize 8.5 fl oz
BWC's Conditioner Moisture Plus 16 fl oz
BWC's Conditioner Rosemary Mint Tea Tree 16 fl oz
BWC's Conditioner Volume Plus for Fine Hair 16 fl oz
BWC's Conditioner Lavender Highland 16 fl oz
BWC's Hair Gel Spray Volume Plus 8.5 fl oz
BWC's Hair Spray Natural Hold 8.5 fl oz
BWC's Shampoo Moisture Plus 2 fl oz
BWC's Conditioner Moisture Plus 2 fl oz
BWC's Shampoo Daily Benefits 2 fl oz
BWC's Creamy Eye Make-up Remover Extra Gentle 4 fl oz
BWC's Eye Make-Up Remover Extra Gentle 4 fl oz
BWC's Maximum Moisture Cream 2oz
BWC's All Day Moisturizer 2oz
BWC's Facial Moisturizer Oil-Free 2oz
BWC's Vitamin C W/ CoQ10 Renewal Cream 2oz
BWC's Lotion Daily Facial SPF-15 4 fl oz
BWC's Vitamin C SPF-12 Facial Lotion W/ CoQ10 Fragrance Free 4 fl oz
WC's Moisture Cream Skin Renewal 8% Alpha Hydroxy Complex 4 fl oz
BWC's Facial Toner Balancing 8.5 fl oz
BWC's Facial Mask Hydrating 2oz
BWC's Facial Mask Purifying 2oz
BWC's Eye Gel Nourishing Green Tea 1oz
BWC's Vitamin C W/ CoQ10 Vitality Serum 1oz
BWC's Vitamin C Facial Cleanser 8.5 fl oz
BWC's Vitamin C Hand & Body Lotion 8.5 fl oz
BWC's Facial Cleanser Trial Size 3% Alpha Hydroxy Complex 2 oz
BWC's Lotion Fragrance Free Botanical Formula 16 fl oz
BWC's Lotion Hand & Body Wild Ylang Ylang Travel Size 2oz
BWC's Lotion Hand & Body Fragrance Free Travel Size 2oz
BWC's Shower & Bath Gel Organic Spearmint Travel Size 2oz
BWC's Shower & Bath Gel Woods 2 fl oz
BWC's Lotion Hand & Body Vitamin C w/ CoQ10 2 fl oz
BWC's Shower & Bath Highland Lavender Gel 7 fl oz
BWC's Shower & Bath Gel Woods 7 fl oz
BWC's Lipstick Rosewood 2 - 0.11oz
BWC's Lip Defining Pencil Morello 5 - 1pencil
BWC's Shampoo Daily Benefit 16oz
BWC's Conditioner Daily Benefit 16oz
BWC's Blusher Satin Finish Cranberry 4gm
BWC's Blusher Satin Finish Rosetta 4gm
BWC's Blusher Satin Finish Sun Gold 4gm
BWC's Blusher Satin Finish Tawny Whisper 4gm
BWC's Eye Pencil Defining Black 0.03oz
BWC's Eye Pencil Defining Soft Brown 0.03oz
BWC's Eye Shawdow Duo Satin Finish Aquamarine 4gm
BWC's Eye Shawdow Duo Satin Finish Graphite 4gm
BWC's Eye Shawdow Duo Satin Finish Oakmoss 4gm
BWC's Eye Shawdow Duo Satin Finish Tamarind 4gm
BWC's Eye Shawdow Duo Satin Finish Lilac 4gm
BWC's Latex Free Sponge Set & Applicator 1Kit
BWC's Lip Pencil Defining Pinky Brown 0.03oz
BWC's Lip Gloss Clear 1.2ml
BWC's Lotion Aromatherapy Hand & Body 16oz
BWC's Moisturizing Lipstick Barely Pink 3gm
BWC's Moisturizing Lipstick Birch 3gm
BWC's Moisturizing Lipstick Butterscotch 3gm
BWC's Moisturizing Lipstick Cappuccino 3gm
BWC's Moisturizing Lipstick Coppernob 3gm
BWC's Moisturizing Lipstick Coral 3gm
BWC's Moisturizing Lipstick Peach Dream 3gm
BWC's Moisturizing Lipstick Perfect Plum 3gm
BWC's Moisturizing Lipstick Rebel Rose 3gm
BWC's Moisturizing Lipstick Silver Rose 3gm
BWC's Moisturizing Lipstic k Sweet Apricot 3gm
BWC's Moisturizing Lipstick Toffee Apple 3gm
BWC's Moisturizing Matte 30ml
BWC's Moisturizing Makeup Matte Fair Matte 30ml
BWC's Moisturizing Makeup Satin Bronze Satin 30ml
BWC's Moisturizing Makeup Satin Gold Satin 30ml
BWC's Moisturizing Makeu p Satin Warm Satin 30ml
BWC's Moisturizer Natural Look Tinted Light 30ml
BWC's Ultrafine Loose Powder Fair Translucent 25gm
BWC's Ultrafine Loose Powder Medium 25gm
BWC's Ultrafine Pressed Powder Fair Translucent 8gm
BWC's Ultrafine Pressed Powder Light 8gm
BWC's Ultrafine Pressed Powder Medium 8gm
BWC's Ultrafine Pressed Powder Warm 8gm
BWC's Shampoo Lavender Highland 2 fl oz
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