James May, the founder of Wisdom Natural Brands, was involved in bringing Stevia to the United States over 25 years ago. Wisdom Natural Brands is now the leading US manufacturer of Stevia and offers a full line of SweetLeaf Stevia products available in convenient single serving packets, liquid, powder, tabs and concentrate, including their best selling product, SweetLeaf SteviaPlus, which was developed by Steve May. Together, they have introduced millions of people in North America to Stevia.
We are living in a time when producers and consumers are increasingly drawn to products that claim to be “all-natural”, “low calorie” and “low in carbs.” Any product or ingredient that can truly substantiate these claims is sure to attract the attention of a health conscious audience.
Stevia is all that and more. It has been around for centuries and is just now becoming the rage with the sugar-shunning crowd in part because of the popularity of low carbohydrate, high protein diets that discourage sweets. Stevia is a nutritional supplement that is made from an intensely sweet extract of natural Stevia leaves. It has zero calories, zero carbohydrates, and a zero glycemic index.